Marketing Visibility Consultant
Jon Schlaich
Jon Schlaich is the founder of Catchy Creative Inc. and a marketing visibility consultant based in Ontario, Canada. 👉 Learn more about Catchy Creative
He works with growth-stage businesses to improve how they are discovered, evaluated, and trusted across search, advertising, and digital channels.
His work focuses on the space where visibility, authority, and conversion intersect — helping organizations identify marketing leak points, strengthen their positioning, and compete more effectively in an AI-influenced discovery landscape.
You can also explore detailed marketing agency reviews from businesses I’ve worked with to better understand how these strategies translate into real results.
Speaking & Guest Lectures
Jon regularly speaks to business owners, universities, industry groups, and marketing professionals about AI search, visibility, consumer trust, and entrepreneurship.
About Jon Schlaich
People often ask how I ended up researching AI Search and Marketing Visibility. The truth is, I’ve always been fascinated by marketing and consumer psychology. The tools evolve, but the questions I’ve had remain the same.
I began my career in consumer packaged goods marketing, where I discovered that successful marketing isn’t really about advertising. It’s about understanding consumer psychology. Why people trust. Why they hesitate. Why they choose one brand over another.
Looking for a larger creative canvas, I started moonlighting as a web designer. When COVID changed my career path, that side business became Catchy Creative. I expected to spend my days building websites, but quickly realized that most businesses already had one. Their real challenge was being discovered, understood, and trusted.
That realization shifted my focus toward SEO, paid advertising, analytics, and eventually AI Search. Today my work explores how modern buyers and AI systems evaluate marketing visibility across websites, search engines, reviews, content, and other digital touchpoints before deciding who to trust.
Although the technology has changed dramatically over the years, the underlying question hasn’t.
Can I trust this?
Whether someone is choosing a product from a shelf, visiting a website for the first time, or asking AI which company they should work with, trust remains the foundation of every relationship. That’s the thinking behind Marketing Visibility, and the work I do today.
Areas of Expertise
Jon’s work focuses on improving marketing visibility through authority signals, search strategy, and conversion optimization in modern search and AI-driven discovery environments.
Primary areas of focus include:
- AI search visibility strategy
- multi-channel marketing strategy
- SEO and paid search integration
- conversion leak point diagnostics
- authority signal development
- landing page and funnel improvement
- marketing analytics and decision frameworks
As marketing decisions become more complex, buyers look beyond traditional channels.
They verify claims.
They cross-check messaging.
They research brands before entering the funnel.
Jon’s frameworks help businesses understand how those signals interact across modern marketing ecosystems.
MacroNutrition Coaching
“Jon has a way of looking at the bigger picture and identifying where things aren’t working as efficiently as they could be, even when everything seems active on the surface.”
Nuera Logistics
Strategic Frameworks
Jon is the creator of several strategic frameworks used to diagnose performance issues and guide marketing decisions.
Strategic Visibility Engine™
The Strategic Visibility Engine™ is a decision-making framework that helps businesses understand how visibility, trust, engagement, and conversion interact across modern marketing channels. It is used to identify weak points in the marketing system and uncover the actions most likely to improve performance.
Visibility Layer Framework
The Visibility Layer Framework focuses on what happens before conversion. It helps businesses evaluate how they appear during the consideration phase — across search, reviews, third-party mentions, social signals, and other credibility touchpoints that influence modern buying decisions.
Price Sensitivity & Channel Dependency Matrix
This framework explores how customer behavior changes based on the complexity of the buying decision, price sensitivity, and the channels people rely on for research. It helps explain why single-channel marketing often breaks down as decisions become harder and trust requirements increase.
Speaking & Guest Lectures
Jon is currently accepting invitations for podcasts, conferences, association events, and university guest lectures.
Jon regularly speaks to business owners, universities, industry groups, and podcast audiences about AI search, marketing visibility, consumer trust, and entrepreneurship.
Recent presentations include York University guest lectures on AI, automation, reputation management, and CRM strategy, along with nearly a decade of academic collaboration as a Program Advisory Committee member for Conestoga College.
👉 Download Jon’s Speaker Profile (PDF)
Recent topics include:
- AI Search & Marketing Visibility
- Robots See You Differently
- Talkers vs Doers
- Content Ladders
- Writing for LLMs
- Building Systems to Beat ADHD
Recent academic contributions include:
- York University — AI, Automation & Reputation Management (2026)
- York University — CRM Beyond the Software (2023)
- Program Advisory Committee — Conestoga College (2017–2026)
Current Focus
Jon’s recent work explores how AI-driven search systems evaluate credibility signals across the web.
This includes how brand mentions, reviews, authority signals, and multi-platform visibility influence whether a business is considered trustworthy enough to enter a buyer’s shortlist.
These insights form the foundation of Catchy Creative’s Strategic Visibility Engine™.
“Jon’s approach goes beyond tactics — he builds strategies that actually connect with the right audience and drive measurable results. You can see the difference in both performance and the quality of opportunities coming in.”
Digital Product Lead
Articles & Thought Leadership
Jon regularly writes about marketing visibility, AI-driven discovery, conversion strategy, and modern buyer behavior.
His articles and commentary can be found on:
- Reddit (community discussions & commentary)
Recent topics explore:
- visibility before conversion
- authority signals in AI search
- diagnosing marketing leak points
- the relationship between price sensitivity and channel dependency
How to Win at AI Search Without Chasing Algorithms
Put Your Money Where Your Mouth Is
Why More Marketing Activity Doesn’t Always Improve Visibility
What Builds Trust Before Price Is Compared?
Connect
To learn more about Jon’s work or explore Catchy Creative’s marketing visibility services, visit the Catchy Creative website or connect with him on LinkedIn.
For consulting, strategy, or outsourced marketing support, use the Catchy Creative contact page.
“Jon and the team at Catchy Creative have a way of cutting through everything we could be doing and focusing on what actually moves the needle. That shift has made our marketing more focused, more effective, and easier to act on.”