Strategic Visibility Advisor
Jon Schlaich
Jon Schlaich is the founder of Catchy Creative Inc. and a strategic visibility advisor based in Ontario, Canada. 👉 Learn more about Catchy Creative
He works with growth-stage businesses to improve how they are discovered, evaluated, and trusted across search, advertising, and digital channels.
His work focuses on the space where visibility, authority, and conversion intersect — helping organizations identify marketing leak points, strengthen their positioning, and compete more effectively in an AI-influenced discovery landscape.
You can also explore detailed marketing agency reviews from businesses I’ve worked with to better understand how these strategies translate into real results.
About Jon Schlaich
Jon works with organizations that need more than disconnected marketing activity.
Through Catchy Creative, he helps businesses strengthen their visibility across websites, search engines, advertising platforms, reviews, content, and other digital touchpoints that influence buyer trust.
Rather than focusing only on tactics, his work centers on diagnosing where attention is being lost, where trust signals are weak, and where visibility improvements can drive stronger conversion performance.
Jon is based in Ayr, Ontario and works with clients across Southwestern Ontario as well as select markets in Canada and the United States.
Areas of Expertise
Jon’s work focuses on the intersection of strategic visibility, authority signals, and conversion performance in modern search and AI-driven discovery environments.
Primary areas of focus include:
- AI search visibility strategy
- multi-channel marketing strategy
- SEO and paid search integration
- conversion leak point diagnostics
- authority signal development
- landing page and funnel improvement
- marketing analytics and decision frameworks
As marketing decisions become more complex, buyers look beyond traditional channels.
They verify claims.
They cross-check messaging.
They research brands before entering the funnel.
Jon’s frameworks help businesses understand how those signals interact across modern marketing ecosystems.
MacroNutrition Coaching
“Jon has a way of looking at the bigger picture and identifying where things aren’t working as efficiently as they could be, even when everything seems active on the surface.”
Nuera Logistics
Strategic Frameworks
Jon is the creator of several strategic frameworks used to diagnose performance issues and guide marketing decisions.
Strategic Visibility Engine™
The Strategic Visibility Engine™ is a decision-making framework that helps businesses understand how visibility, trust, engagement, and conversion interact across modern marketing channels. It is used to identify weak points in the marketing system and uncover the actions most likely to improve performance.
Visibility Layer Framework
The Visibility Layer Framework focuses on what happens before conversion. It helps businesses evaluate how they appear during the consideration phase — across search, reviews, third-party mentions, social signals, and other credibility touchpoints that influence modern buying decisions.
Price Sensitivity & Channel Dependency Matrix
This framework explores how customer behavior changes based on the complexity of the buying decision, price sensitivity, and the channels people rely on for research. It helps explain why single-channel marketing often breaks down as decisions become harder and trust requirements increase.
Current Focus
Jon’s recent work explores how AI-driven search systems evaluate credibility signals across the web.
This includes how brand mentions, reviews, authority signals, and multi-platform visibility influence whether a business is considered trustworthy enough to enter a buyer’s shortlist.
These insights form the foundation of Catchy Creative’s Strategic Visibility Engine™.
“Jon’s approach goes beyond tactics — he builds strategies that actually connect with the right audience and drive measurable results. You can see the difference in both performance and the quality of opportunities coming in.”
Digital Product Lead
Articles & Thought Leadership
on regularly writes about marketing visibility, AI-driven discovery, conversion strategy, and modern buyer behavior.
His articles and commentary can be found on:
Recent topics explore:
- visibility before conversion
- authority signals in AI search
- diagnosing marketing leak points
- the relationship between price sensitivity and channel dependency
Not Number One
Discipline in Paid Advertising
What is AEO
Top 3 Most Annoying Marketing Cold Calls (Snake Oil or Useful?)
Connect
To learn more about Jon’s work or explore Catchy Creative’s strategic visibility services, visit the Catchy Creative website or connect with him on LinkedIn.
For consulting, strategy, or outsourced marketing support, use the Catchy Creative contact page.
“Jon and the team at Catchy Creative have a way of cutting through everything we could be doing and focusing on what actually moves the needle. That shift has made our marketing more focused, more effective, and easier to act on.”