Strategies & Tips
Writing Better Web Content
Writing for web is one of the most important things you can do as an online marketer. In this article, we’ll show you some ways to write better web content. If you’re looking for help, connect with us to discuss content development.
Pro Tip
Content should answer questions and align with what people are searching for. Think in terms of your audience - then write in terms of how they would search. Lot's of people make the mistake of writing about themselves first (the infamous "About Us" page). If your content is self serving, it won't attract traffic nearly as well as content that aligns with user search intent (user-centric).
Knowing What to Write About
If you’re at a loss and not quite sure how to communicate with your users, we’ve gathered a list of wonderful resources to help you beat writer’s block. Some of these are paid tools, while others offer free trials.
Start with a clear goal
Writing content for the web is one of the most important things you can do as an online marketer. In this article, we'll show you some ways to write better web content. If you're looking for help, connect with us to discuss content development.
Be specific.
If you're writing for the web, you need to make sure that what you say is clear and concise. Don't use vague language; instead, be specific. For example, "I'm going to eat healthy" isn't very helpful because it's not clear what you mean by "healthy." Instead, try something like, "I'm going grocery shopping tomorrow and I plan to buy lots of fresh fruits and vegetables."
Know what you're writing about.
Before you start writing, make sure you have a clear idea of what you're trying to achieve. If you don't, then you won't be able to measure whether your efforts were successful.
Avoid jargon.
Jargon is another word used to describe words that are technical or specialized. It's often used by people who aren't familiar with the subject matter or industry. If you're not sure whether something is jargon, ask yourself these questions: Does it seem like a term only other experts would understand? Is it difficult to find out what it means? Do I need to explain it to my readers?