Not sure where to start?
Online Advertising: Google vs Meta
Both are great choices depending on your campaign objectives. Book a strategy call to help determine which advertising mode is right for you.
Ripples vs Splashes
Can a small fish still make a big splash?
Absolutely! It just means that your ad messaging, audience targeting and landing page quality need to be dialed in extremely well. Luckily, we do each of these extremely well, so splash away little fishy. 🙂
Billion
monthly users
Google Search
Google Search takes first place with the most monthly visitors.
Billion
monthly users
YouTube
YouTube takes a close second for average monthly visitors – Note: YouTube is part of Google’s Display Network.
Billion
monthly users
Facebook takes third – with almost twice the monthly traffic as Wikipedia, Twitter (X), Instagram and Reddit.
More bang for your buck.
Google vs Facebook - It's Time to Talk Strategy
Understanding when to use Google Ads vs when to run Meta Ads depends on a number of variables – a few of our favourites are Customer Journey, Brand Awareness / Brand Power and how specialized your product or service offering is.
Talk to us about developing a campaign strategy that’s right for your business.
Book a Strategy Call
Purchase Intent
Google Ads
If your product or service offering fits within a standard category that prospective clients actively search for – Google Ads can help you close more sales.
Interest Groups
Meta Ads
If your product or service is highly specialized or your brand or service category is relatively new / niche – Meta Ads can help you grow awareness.