5 Ways to Write Better Web Content
Writing for SEO doesn't need to be overly complicated
Writing content for the web is one of the most important things you can do as an online marketer. In this article, we’ll show you some ways to write better web content. If you’re looking for help, connect with us to discuss content development.
Start with a clear goal
Before you start writing, make sure you have a clear idea of what you’re trying to achieve. If you don’t, then you won’t be able to measure whether your efforts were successful.
Know what you're writing about.
Before you start writing, make sure you have a clear idea of what you’re trying to achieve. If you don’t, then you won’t be able to measure whether your efforts were successful.
Be specific.
If you’re writing for the web, you need to make sure that what you say is clear and concise. Don’t use vague language; instead, be specific. For example, “I’m going to eat healthy” isn’t very helpful because it’s not clear what you mean by “healthy.” Instead, try something like, “I’m going grocery shopping tomorrow and I plan to buy lots of fresh fruits and vegetables.”
Don't overuse adverbs.
If you’re writing for the web, you need to make sure that what you say is clear and concise. Don’t use vague language; instead, be specific. For example, “I’m going to eat healthy” isn’t very helpful because it’s not clear what you mean by “healthy.” Instead, try something like, “I’m going grocery shopping tomorrow and I plan to buy lots of fresh fruits and vegetables.”
Avoid jargon.
Jargon is another word used to describe words that are technical or specialized. It’s often used by people who aren’t familiar with the subject matter or industry. If you’re not sure whether something is jargon, ask yourself these questions: Does it seem like a term only other experts would understand? Is it difficult to find out what it means? Do I need to explain it to my readers?
PRO SEO TIP: WRITE FOR SEARCH
Think in terms of your audience – then write in terms of how they would search. Lot’s of people make the mistake of writing about themselves first (the infamous “About Us” page). If your content is self serving, it won’t attract traffic nearly as well as content that aligns with user search intent (user-centric).
EXAMPLE:
- Company Name: XYZ PLUMGING
- Location: Whitby
- In Business since: 2006
- Page Content: About Us / Company Background and Service History
- Title Option 1: About Us
- Title Option 2: About XYZ Plumbing
- Title Option 3: Whitby Pumbing Solutions Since 2006
- Title Option 4: Trusted Plumbing Solutions Since 2006.
- Title Option 5: Whitby Plumber Service Since 2006.
In the above example, anyone looking for Plumbers in Whitby, is more apt to stumble across the page in a Google search with Titles 3 – 5, as opposed to titles 1 & 2.
Note – you could still use “About Us” as your menu item on site. But when writing your page structure, page slug and meta details, use something that aligns better with search terms
Check your content with Yoast’s Real-time Content Analysis tool.
We’ll be sharing more tips on effect seo writing in the next few weeks – check back often.
